6 posts tagged with "SEO"

Of late, I've found myself getting more and more into structured data. Structured data is a way of adding machine-readable information to web pages. To entertain myself, I liken it to static typing for websites. I've written about structured data before, but in this post I want to focus on how to validate structured data.

Specifically, how can we validate structured data in the context of a GitHub workflow? I've created a GitHub Action called Schemar that facilitates just that. In this post we'll see how to use it.

We might also call this:

I ruined my SEO and a stranger from Hacker News help me fix it​

This is a follow up to my "How I ruined my SEO" post. That was about how my site stopped ranking in Google's search results around October 2022. This post is about how Growtika and I worked together to fix it.

As we'll see, the art of SEO (Search Engine Optimisation) is a mysterious one. We made a number of changes that we believe helped. All told, my site spent about a year out in the cold - barely surfacing in search results. But in October 2023 it started ranking again. And it's been ranking ever since.

I put that down to the assistance rendered by Growtika. What was the nature of that assistance? I'll tell you. This post is a biggie; so buckle up!

I've written previously about using Structured Data with React. This post goes a little further and talks about how to use Structured Data with Docusaurus and MDX. More specifically it looks at how to create a component that both renders FAQs into a page, and the same information as Structured Data.

By default, Docusaurus blogs don't add breadcrumb structured data to their blog posts. It's not hard to make it happen though; this post shows how to add it using the JSON-LD format.

In October 2022 traffic to my blog dropped like a stone. What happened? Somehow I ruined my SEO. Don't be me. I'll tell you what I got up to and hopefully you can avoid doing the same.

Updated 20/11/2023: SEO fixed!​

There's a follow up to this named "How we fixed my SEO" that you may enjoy.

People being able to discover your website when they search is important. This post is about how you can add structured data to a site. Adding structured data will help search engines like Google understand your content, and get it in front of more eyeballs. We'll illustrate this by making a simple React app which incorporates structured data.